Design Narrative
The main goal of this project is to create a brand identity and design packaging for kombucha. Karma Kombucha is a fermented probiotic tea drink that has a wide variety of health benefits. This brand believes that by making more health-conscious choices in our daily lives that those choices will reap amazing benefits for their future. Karma Kombucha believes that by drinking their products that each consumer will be rewarded with the health benefits of their products.Karma Kombucha has three flavors: Watermelon Lime, Peach Orange Blossom, and Raspberry Ginger Lemon, and they all can be bought and sold in a four-pack of each flavor. This brand of kombucha prides itself by being 100% vegan, and uses all-natural and fair trade ingredients. The target audience of this brand is for people between the ages of 16-35, and for people who are invested in taking care of their bodies. The designs for the label and box packaging were inspired by 60’s-70’s design elements combined with minimalistic typeface choices. The typefaces chosen for this brand are Juniper Std and Fashion Fetish Bold and Regular. The colors chosen for this project are meant to be bright and eye-catching, but also feel grounded and earthy. Karma Kombucha's tagline is "good karma, good life", is on their packaging to state some of their many holistic brand values. This project contains realistic 3-dimensional mock-ups created in Adobe Dimensions.
3D Mock-ups:
Labels and Box Packaging Die Line Patterns:
Brand Statement:
In the grand scheme of the universe, karma can be described in Hinduism as the force produced by a person’s actions in one life that reverberates what happens in future lives. In theory, if you do good in your present body, the universe will reward you. Karma Kombucha believes that by taking care of your body and making healthy choices in your present life that you will reap all sorts of benefits in the future.
Karma Kombucha is a fermented probiotic tea drink that contains naturally occurring healthy bacteria to help cleanse your gut, rid your body of toxins, and give you an energy boost. This product is made from all-natural and fair trade ingredients, and is packed with vitamin B12, vitamin C, and other antioxidants.
